Phyllis Weiss Haserot, a well-known marketing consultant, wrote in the March 2006 edition of “The Lawyers Competitive Edge,” as follows:

Coaching is the cornerstone of professional development which provides the ultimate benefit. It is personalized teaching that expands awareness, brings clarity, develops new habits that achieve growth, and fosters self-motivation. Studies show that coaching after training increases the value (return on investment) by four times(!), integrating and sustaining newly learned skills. Good ongoing coaching is missing in most firms and needs to be ‘the next big thing.'”