Tips for talking with the media
At a recent trade conference, an editor for a leading legal publication made the following points about dealing with the media:
- Read the publication before you decide to reach out to it.
- Have a relationship with the publication before contacting it.
- Choose your messenger with care.
- Don’t paper the publication with junk press releases.
- If you are called to participate in a survey and choose not to do so, give notice to the publication that you’re opting out of a survey.
- Know the time restrictions and deadlines of reporters who call you for a story.
- Use your most likeable and articulate people to pitch a story idea.
- Always assume you’re on the record why you’re talking to the press.
- Realize you’re not in control of the reporter or the story.
- Don’t lie.
These are very good points to remember when dealing with the press!Tags: Marketing
Categorized in: Marketing