Trade Shows

A few years ago, I interviewed a lawyer in Canada for our Law Practice Management Review: The Audio Magazine for Busy Attorneys.

His experience suggests that with the appropriate goal and market target, you can succeed. It is not however without its challenges. As my wife is fond of telling me, there is no free lunch. There is a cost both in money and, more importantly, in time that accompanies trade show exhibits.

The most important lesson is that i) you need appropriate planning before going into such an adventure and ii) you need full and complete follow-up to make the effort productive and worthwhile.


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