Under-promise, Over-deliver

It’s always really tough to lower expectations of a client starting out and then over-deliver on a project. It’s hard to sell someone on the idea of doing anything but a superlative job, so we tend to outdo ourselves with rosy promises up front.

But the opposite is deadly — promising the moon and falling far short. We all end up doing that once, twice, or way too often.

Sometimes the best way to go, with a new initiative, is simply to limit yourself to very consistent, well-planned effort on ONE PROJECT ONLY until it’s complete. Some projects don’t lend themselves to this, it’s true. And financially, sometimes you simply MUST do several projects at once to make ends meet. But if there is any way at all to focus on one thing at a time, it always pays off.

And never feel afraid to turn down a new project (client) when it will clearly steal time from other things you care about more. That word “No” is highly underrated.

by Halley Suitt on Business as seen in Worthwhile Magazine


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