Client Profiles

Here’s a new one: Create a client profile, the profile for your ideal client. Then, create a marketing plan that focuses just on your target market, not everyone. Then, go get ’em! Increase your revenue by five and six figures while everyone else is sitting still, wondering how you flew so high!

Client profile answers these questions:
What characteristics describe your ideal client?
What is your client’s occupation?
What are their demographics?
What is their response to coaching?
How do you know when it’s a “fit”?
Number of clients.
Weeks of coaching.
Monthly fee?
Annual income?
Other profit centers?
Relationships?
Vocation/Calling?
Location?
Vision/Dreams?
Legacy?

Categorized in: Marketing