Make Hay When the Sun Shines

“The time to fix the roof is when the sun is shining … ” (from the Memphis Business Journal)

When business is good, that’s the time to market your services, the time to make sure that your target market know what you do and that you’re available to serve their needs and the time to shore up your infrastructure for additional work.

By the time it rains, and cash flow is tight, it’s too late — There seldom is an umbrella laying around.

It’s this philosophy, among others, that made Jack Welch an effective CEO for GE.


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