Blogging ain’t cheap!

In an earlier comment, I suggested that blogging can be a good marketing tool, depending on your practice area and your target market.

But, blogging is very expensive. In an article that I wrote for TechnoLawyer, I suggest that the cost is a minimum of $20,000 per year in lost billable time. And this figure is on the low side of today’s reality for most committed bloggers. Will this produce revenue of at least the same amount? Let’s hope, but there is no guarantee.

Consider all the factors. See the article to learn more.


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