Marketing is taking advantage of an opportunity, even if it is E.coli

The Wall Street Journal, in September 27th edition, Marketplace, healines: "How a Tiny Law Firm Made Hay Out of Tainted Spinach."

Marler Clark, a law firm in the State of Washington, filed its first bad spinach lawsuit before all the ballyhoo started. Now, they represent 76 clients injured by the E. coli outbreak. Only 6 lawyers, the firm’s reputation for handling food-borne illnesses is quite extensive. That’s specialization! And that’s marketing expertise!  Using the Internet, with many web sites and blogs, plus traditional marketing (such as the license plate on a car), the firm has spread awareness of its expertise.

A masterful job, Mr. Marler.


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