Budgeting for Internet Marketing

Professional services firms are spending 15% of their marketing budget on the internet, plus another 26% on in-person events.

This is an interesting statistic, but falls short of the mark. There is no indication what this means in terms of money. Since we don’t know the size of the marketing budget, we can’t relate the percentage to the revenue (and therefore the size of this expenditure).

Also, I suspect that the internet focus is more intense since many of the internet functions can be handled internally, without additional cost to the firm.

Nevertheless, this is some evidence of the increasing importance of the internet to the promotion of the law firm’s brand and business development efforts.


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