Law firm associates want more than money

An interesting article appears in Law Office Management & Administration Report, April 2007 issue about the new associate salary increase.  The point of the article is that “money isn’t the answer…” to keep associates.

Given a competitive environment, one may first look to the money. But that seems to be a given, with all the large firms at the same level. What then, are the other factors that influence a “newbie’s” decision?

Here are some of the factors that are suggested in surveys:
•    Attractiveness of specific work
•    Methodology of making quality work assignments
•    Candor about partnership prospects
•    Reputation of the lawyers (partners) and collegiality
•    Turnover rate which gives an indication of the value to the firm of its recent graduates (“Eat ‘em up and spit ‘em out” mentality is not a pleasant place to work.)

As LOMA concludes, “If your firm hasn’t figured out a range of recruiting alternatives that go beyond compensation, devised a range of means to hold on to the junior lawyers brought on board … then now is the time to put a plan into play.”

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