ROI on law firm revenue

The other day, I listened to a teleseminar given by Mark Santiago with Kerma Partners.  He confirmed my belief that focus on increasing revenue will produce greater results/profitability  for the law firm than focusing on reducing expenses.

He referred to a study (which I’m eager to review) that demonstrated a 10:1 return on revenue efforts as contrasted to a 1:1 return for expenses. 

That is why rainmakers sit in the catbird seat; they control the direction of the law firm.


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