LawBiz® Legal Pad: Why Marketing Matters for Lawyers, Part 2

Ed shares some thoughts on electronic marketing and offers ideas on how traditional marketing can help you stand out in the crowd.

-You are more likely to be remembered, thus contacted, if you reach people on a personal level.

-Differentiating yourself will lead to increased :
–calls by clients and prospects
–meetings
–calls from the media
–meetings
-And most importantly:

More money in the bank.

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