LawBiz® Blog

LawBiz® Blog

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Category Archives: Marketing

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Why Marketing Matters for Lawyers, Part 2

Posted in Marketing, Videos
Ed shares some thoughts on electronic marketing and offers ideas on how traditional marketing can help you stand out in the crowd. You are more likely to be remembered, thus contacted, if you reach people on a personal level. Differentiating yourself will lead to increased: calls by clients and prospects meetings calls from the media… Continue Reading

Why Marketing Matters for Lawyers, Part 1

Posted in Marketing, Videos
Factors to Consider When Marketing You Firm: -Have a Marketing Plan -Consider the commonality between you and prospective clients. -Play the Numbers Game -The more people you can get in front of; the better the chance of someone engaging you. -Build a quality referral sources -Understand that people learn differently -Connect with other professions who… Continue Reading

Lawyers again chastised for their billing!

Posted in Management, Marketing
 In a December issue of the Wall Street Journal, the headline implies that lawyers are making far too much money in a Delaware case. This, despite the unheralded reduction in their fee request. But, it’s easy too trash lawyers, and good headline writers (a special art in writing) are brilliant in getting readers to pick… Continue Reading

Alternative law firm business model

Posted in Management, Marketing
From Lawyers USA, we learn that the American Bar’s Ethics Commission has recommended that states rules be changed to allow non-lawyers to own up to 25% of law firms.  Rules against lawyers sharing fees with non-lawyers might need to be loosened to allow U.S. firms to compete globally. The proposal says that any firm with… Continue Reading

Communication

Posted in Marketing
From time to time, we will have a guest on our blog. This week, Erik M. Pelton with Erik M. Pelton & Associates, PLLC is our guest blogger. One of the keys to a successful law practice of any size is communication. Not only communication with staff and colleagues but communication with clients. Smaller law… Continue Reading

Marketing for Small Law Firms

Posted in Marketing
From time to time, we will have a guest on our blog. This is something new for LawBiz Blog and we hope you find value in the expertise of those who will join us on occasion. This week, Erik M. Pelton with Erik M. Pelton & Associates, PLLC is our guest blogger. A steady stream… Continue Reading

Is Coaching for You

Posted in Management, Marketing
If you haven’t already, I suggest reading “Personal Best” by Atul Gawande on newyorker.com. Dr. Gawande examines the need for and nature of coaching for professionals of all walks of life. Musicians and singers, he points out, think of their coaches as “outside eyes and ears”. They hear and see things that even the best… Continue Reading

Competition in the legal profession

Posted in Management, Marketing
Yesterday, one of the attendees at the Kansas City Metropolitan Bar Association suggested that increased competition was the largest challenge facing lawyers. He said that more lawyers are using television as a major promotional venue … and it’s very difficult to compete against. These are not just the lawyers on late night, early morning spot… Continue Reading

ROI for marketing

Posted in Cash Flow - Finances, Management, Marketing
Even marketing folks are concerned about the return on the investment in one’s daily activities. While some folks, yes, lawyers too, ignore the money, marketing professionals are trying to convince their management that they are important to the success of their organization, that they are responsible for a lot of new business. AdAge says: "…Return… Continue Reading

Hire for attitude

Posted in Management, Marketing
Alan Weiss, a noted consultant (and my coach) said today:   "… I’ve never seen happy customers when there are unhappy employees (either naturally unhappy or angry at the employer). I have seen happy employees and unhappy customers (no supervision, lazy, entitled). Always hire enthusiasm, you can teach the content.(emphasis added) … And make sure you… Continue Reading

Can non-lawyers own a law firm?

Posted in Management, Marketing
Yes, say some. Only a short time ago, we believed that non-lawyers would be able to participate in the ownership of American law firms. The pressure, so we believed, would come from the British Empire. Australia already allows this and it will soon be permitted in England. But, not the U.S. … until now. The… Continue Reading

Making connections with clients

Posted in Management, Marketing
In today’s L.A. Times, a doctor  talks about her reaction to meeting a patient in an airport restroom. The patient was out of context and the doctor was taken aback, at first not recognizing the patient. She concludes by suggesting how much she learned about the patient by seeing her in her own environment, the… Continue Reading

Customer Service – A True Story

Posted in Management, Marketing
Last week, I had an accident. A preoccupied driver who admitted she didn’t see me failed to yield the right of way and turned left before I could see her. My bicycle hit her right front fender. You can see a picture of the damage to the car.  Sometimes, it’s better to hit than be… Continue Reading