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Advertising is part of law firm management

As of February 1st, New York adopted a new set of rules and regulations concerning law firm advertising. These rules apply to any attorney based in New York, representing clients in New York or seeking clients in New York.

Obviously, that doesn’t apply to all attorneys in the country. So why should the rest of us care? Because what New York Bar does will affect the thinking of other Bars …. For example, the California Bar is now reviewing its rules, currently less stringent and more predictable than New York’s. Others are as well. (more…)


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Practice management tension

Yesterday, I spoke before the Austin (Central Texas) chapter of the Association of Legal Administrators. This session was their annual salute to managing partners and they had a full house.

In preparing my presentation, I suddenly realized that there is a tension between administrators/executive directors who manage the law firm and the lawyers they work for. (more…)


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“Make more money… HEAPS more money!” – Part 2

In this podcast, Ed continues the interview with Australian-based Winston Marsh. Winston is a professional speaker and a marketing guru who helps businesses make more money … heaps more money. This segment continues by shedding light on his unique 2 x 2 x 2 formula to substantially increase your revenue.

An important lesson from Winston is that the work we do is what fuels our dreams. He suggests that we must live our life in a way that achieves our dreams before they carry us off, not after. That may be a great reason to listen to Winston again – to achieve greater success sooner so we have the wherewithal to achieve those dreams.

28 minutes, 04 seconds
6.7MB


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“Make more money… HEAPS more money!” – Part 1

Winston Marsh, a professional speaker based in Australia, is a marketing guru who helps businesses make more money … heaps more money.  In this first half of this fascinating interview, Winston addresses his distinctive license plate that helps him remember a key rule in marketing; as well as his unique formula for substantially increasing your revenue.  You’ll hardly be able to wait for next week for the second half.

27 minutes, 40 seconds
6.5MB


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Coach’s Column talks about the most valued lawyer trait

Lawyer’s clients value one trait more than anything!

What is that trait? By a margin of more than 2:1 over the next valued trait, clients value trust and reliability in a lawyer. This is an element that clients walk into the office having … and it is up to the lawyer not to eat away at or destroy. As they say in sports, it’s your team’s to lose … Don’t lose the trust placed in you by your client!

See more in Monday’s Coach’s Column edition of Lawyer’s Weekly Massachusetts.


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Law firm expansion

See the February 2007 ABA Journal article at page 56 about a Washington, D.C. lawyer’s concern about expansion and the advice provided by Ed Poll.


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Law practice management innovation

The legal market is not known – yet – for embracing innovation. And the life of a law practice management innovator can be lonely. That can and will change…  

The College of Law Practice Management (of which I am a member) sponsors the InnovAction Award, which is designed to identify and honor innovation in law practice management.

If you are in a law firm, in-house law department, or other law practice (no vendors please) that has done something innovative – whether with technology or otherwise – please take a moment to review the InnovAction web site and consider submitting an application.

InnovAction Award


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Law firm goodwill value “knocked” by New York Bar

New York’s DR 2-101 (22 NYCRR 1200.7) states: "… (b) A lawyer in private practice shall not practice under a trade name…"

If lawyers’ names must be used in the title of a firm, as seems to be the case under the new advertising rules in NY, any lawyer that would be interested in purchasing the law firm (permitted in New York) would either have to "retire" the selling lawyer (and keep the name in the firm "trade name" since the rule enables the name of a deceased or retired member of the firm to be retained) or change the firm name.
(more…)


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Lawyer advertising rules again revised

Florida modified its regulations on lawyer advertising, according to one commentary. This time, any commercials on radioi or television must be submitted to the Florida Bar 15 days in advance of running.  And, these rules apply to all lawyers who solicit business in Florida, even if licensed elsewhere.

Florida, one of the most restrictive States in the country, follows New York’s recent changes.


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Law management lessons learned – Airstream Maiden Voyage

Law management lessons learned:
•    Disruptions can be a major disruption or a minor event, depending on whether someone needs to be “right”
•    Resentment about being right without recognition from others does not produce productive results
•    Success results when all parties are flexible enough to work toward a successful resolution and then move on

Life lessons to be learned:
•    Communication is essential but can create uncertainty if not done right
•    Active listening … and clarification always help ensure that all parties mean
the same thing
•    Never argue with your spouse – She’s always right, even when not (more…)


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