Are you billing appropriately? This week, Ed will offer handy tips that will help you collect what you billed to make sure that you’re getting paid.
http://www.youtube.com/watch?v=Kc9nyKptAWQ?rel=0
View page
Yesterday the second of my recent interviews for MyCase blog with Nicole Black was published.
You can read Part 1, with tips on billing, legal technology, time and case management. In Part 2 we cover marketing, legal technology and planning for retirement.
View page
Lawyers’ days are just as long as everyone else’s but the amount of work can be exponentially greater. Today’s clip offers some time management tips so that you can accomplish more in less time.
http://www.youtube.com/watch?v=pyTvSw8P2Fs?rel=0
View page
The standard for competence is generally considered to be passing a test. If this is true and if you can pass the State Bar exam, the test in this case, why should we require 3 years of law school? Looking at the law school curriculum, can we truly say that this learning (e.g., 3 years vs 2 years) will help to better serve clients? Is it not true that the 3rd year is more fluffy or elective than essential to the practice?
The customer (client) is the market; the education system is the distribution system. Yet, schools seem to focus on classrooms and housing rather than the market being served, students and then clients. The net result is that the education is so expensive that fewer and fewer people can go to law school because it takes 5 to 10 years to pay off the student debt accumulated while going to school. And in today’s economy, with so many licensed lawyers unable to find work, these debts may stay on the books for a very long time with devastating psychological impact on the “student.”
View page
Ed offers 5 ways to increase your law firm’s revenue.
1. Emphasize collections.
2. Hire lateral lawyers to meet specific demands, a new practice area, a new need.
3. Leverage technology.
4. Create a cooperative compensation model that emphasizes the law firm as an institution.
5. Outsource functions that are better done by others. Delegate.
http://www.youtube.com/watch?v=qxAEVIj-kAA?rel=0
View page
Ed shares some thoughts on electronic marketing and offers ideas on how traditional marketing can help you stand out in the crowd.
-You are more likely to be remembered, thus contacted, if you reach people on a personal level.
-Differentiating yourself will lead to increased :
–calls by clients and prospects
–meetings
–calls from the media
–meetings
-And most importantly: More money in the bank.
http://www.youtube.com/watch?v=w10xcdIjbaA?rel=0
View page
http://www.youtube.com/watch?v=mB2aXkziABg?rel=0
Factors to Consider When Marketing You Firm:
-Have a Marketing Plan
-Consider the commonality between you and prospective clients.
-Play the Numbers Game
-The more people you can get in front of; the better the chance of someone engaging you.
-Build a quality referral sources
-Understand that people learn differently
-Connect with other professions who share your market
View page
Guest blog post by Matt Spiegel
It used to be that lawyers had no choice but to practice law from a brick and mortar office. Opening up a solo practice or small law firm required heavy up front investment in office space, office furniture, office supplies and premise-based computer systems and servers.
That was then. This is now.
These days, all a lawyer needs to start practicing law is a laptop, an internet connection, and a smartphone. Now don’t get me wrong, I’m not saying that every law practice is sustainable using just these tools–transactional practices are much more amenable to practicing law with a virtual law office. And even then, an attorney with a thriving transactional law practice may eventually need–or want–to expand into brick and mortar office.
But lawyers can launch a successful law practice in the absence of a brick and mortar office. The key is to use the right tools and technologies–and to do so ethically.
First, don’t be afraid to outsource. Take advantage of virtual receptionist and answering services like Ruby Receptionists. And, use legal assistants, whether paralegals or contract attorneys.
Next, make use of all of the cost-effective 21st century technologies now available that are revolutionizing the way that business is being done. The key is to invest in flexible, reliable technologies, including computers, scanners, printers, smart phones and tablets, and more. Research your options and choose wisely. Resources like Lawyerist’s Legal Technology Buyer’s Guide can help.
Once you’ve acquired equipment appropriate for your needs, the next step is to consider online services that effectively replace the costly, clunky tools of yesteryear. So instead of buying a fax machine, use an online fax service. In lieu of a scanner or for scanning on the go, download a scanning app to your smart phone or tablet. Use your smartphone’s built-in phone system or download an app for conference calls. Test drive Google Voice or use an app such as YouMail to manage incoming messages.
Another important step–make the move to the cloud in order to increase your mobility and flexibility while reducing your overhead and IT costs. Take advantage of cloud-based law practice management software to run your law practice no matter where you are. Streamline your law practice and save money on postage by communicating with your clients and contacts using your cloud-based law practice management system. Manage and store your law firm’s documents in the cloud so that you’ll always be able to access and share documents from any location.
And last but not least, make sure your technology choices are in line with the ethical requirements of your jurisdiction. As a starting point, you can learn about ethical obligations and different technologies by reading blogs such as Legalethics.com. The ABA also offers this very helpful chart that lists the ethics decisions from across the country that have been issued regarding the use of cloud computing by lawyers.
So what are you waiting for? Your 21st century modern law firm awaits you! Grab the reigns, research your options, and take advantage of the new world order!
Matt Spiegel is the Vice President and GM of MyCase, a cloud-based law practice management system. He is an attorney in San Diego, California and started his criminal defense law practice in 2009 after working for four years with one of San Diego’s largest consumer law firms. As a practicing attorney and one of the founders of MyCase, he often speaks at legal conferences regarding the in and outs of running a law practice and how cloud computing technologies can benefit the legal profession. He can be reached at matt@mycase.com.
View page
Today Ed talks about a basic sales mantra: "Meet People! Meet People! Meet People!" He shares how Five Cards and Three Feet can help do this.
http://www.youtube.com/watch?v=ezBESPS925E?rel=0
View page