Tag Archive: differentiation

LawBiz® Legal Pad: Why Marketing Matters for Lawyers, Part 2

Ed shares some thoughts on electronic marketing and offers ideas on how traditional marketing can help you stand out in the crowd.
-You are more likely to be remembered, thus contacted, if you reach people on a personal level.
-Differentiating yourself will lead to increased :
–calls by clients and prospects
–calls from the media
-And most importantly: More money in the bank.


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Why Marketing Matters for Lawyers, Part 2

Ed Poll talks about how marketing is about differentiation. Stand out. Be remember. Be called. Get clients.
How do you know if it’s working?  If you get more money, more calls, more referrals.
It’s all a numbers game.


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