Tag Archive: Law Biz

LawBiz® Legal Pad: Charging for the Initial Consultation

This weeks topic is how to charge a client for the initial consultation.

LawBiz® Legal Pad: Why Marketing Matters for Lawyers, Part 1

Factors to Consider When Marketing You Firm:

-Have a Marketing Plan
-Consider the commonality between you and prospective clients.
-Play the Numbers Game
-The more people you can get in front of; the better the chance of someone engaging you.
-Build a quality referral sources
-Understand that people learn differently
-Connect with other professions who share your market

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LawBiz® Legal Pad: Ethical Considerations in Collecting Your Fee

Ed discusses managing a client’s fee expectations.

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LawBiz® Legal Pad: Value Billing

Ed discusses how increase your value by understanding what is most important to your clients.

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LawBiz® Legal Pad On the Road!: Free Advertising

Ed’s wife reminds him that there’s no such thing as a free lunch, but today Ed shares tips that will promote your firm and services at little expense.

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LawBiz® Legal Pad: The More Things Change, The More They Stay The Same

Ed looks back on some conclusions marketer Robert Denney came to after the 1994-95 recession and draws parallels between challenges from that time with those lawyers face today.

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LawBiz® Legal Pad: Client Communications

Communication is the single most important issue to consider when keeping your clients happy. From the initial conversation with your receptionist until the case is closed, Ed explains what you need to do in order to ensure that the client is satisfied with your communications with them.