LawBiz® Legal Pad On the Road!: Free Advertising
Ed’s wife reminds him that there’s no such thing as a free lunch, but today Ed shares tips that will promote your firm and services at little expense.
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Ed’s wife reminds him that there’s no such thing as a free lunch, but today Ed shares tips that will promote your firm and services at little expense.
Ed is often asked how much a law firm should allocate for advertising. The first thing he asks back is, “What is advertising?” Watch this week’s clip to learn more.
What happens to your firm when you need to retire, or during unplanned circumstances such as death? In todays clip, Ed discusses the importance of succession planning, and gives some helpful tips to get you started.
Listen up, boomers! If you’re a lawyer preparing for retirement, this week’s vignette is for you.
Ed looks back on some conclusions marketer Robert Denney came to after the 1994-95 recession and draws parallels between challenges from that time with those lawyers face today.
Ed discusses Rule 1.17 and how it pertains to succession planning.
No one can predict when a disaster will strike your law firm. Ed stresses the importance of having a solid plan for such situations, because “failing to plan is planning to fail.”
When you’re hiring another attorney, don’t think about how much bringing him or her on will COST. Instead, think about what revenues he or she will bring in. Take a look at this week’s clips for more…
Do you ever talk on the phone while you drive? In today’s clip, Ed warns law firms that they could be exposed to legal liability if one of their attorneys causes an accident while using his or her phone behind the wheel.
Communication is the single most important issue to consider when keeping your clients happy. From the initial conversation with your receptionist until the case is closed, Ed explains what you need to do in order to ensure that the client is satisfied with your communications with them.