Pop Quiz! When do you get rid of client documents? A) As soon as the case is over B) 2 years after case is closed C) Never. Watch this week’s clip to hear Ed’s answer…
http://www.youtube.com/watch?v=we-3ZymZEEo?rel=0
McDonald’s advertising is changing, according to one report. Last year, Big M promoted higher-priced menu items. While more healthy food is important, Big M couldn’t show the value of its new menu items to the consumer. Today, the company’s emphasis is on “value,” the lower priced items that its customer base is accustomed to receiving.
If your market is the commodity-type legal services, then you will have less flexibility in setting legal fees. If your market is more toward the unique, the special or the bet-the-company type practice, then you will have greater flexibility and can charge more for your services. The key element is to understand the nature of your customer and then communicate effectively with the client.
As Ed continues "On the Road!" he explores ways attorneys can relate the cost of their services to clients, who might be demanding a reduction.
http://www.youtube.com/watch?v=8L89B7UbvMQ?rel=0
Developing your practice and business will always be a priority. This week, Ed shares tips about how networking can help you do this.
Learn important skills from Ed as he talks about how a lawyer can best allocate his time to handle current issues as well as prepare himself for the future.
Your law practice is a business. You should know how to run it like one.
Ed discusses alternative billing and how it relates to the elements of certainty and trust.
http://www.youtube.com/watch?v=zutOfHOMTas?rel=0
Ed discusses 8 steps that law practitioners can take to survive a recession.
http://www.youtube.com/watch?v=IMZvt7QERMU?rel=0
Above all else, managing client expectations requires a commitment to communication. Tune in this week as Ed shares tips to make this easier for you.
http://www.youtube.com/watch?v=3bH6aBS-XGA?rel=0