Factors to Consider When Marketing You Firm:
-Have a Marketing Plan
-Consider the commonality between you and prospective clients.
-Play the Numbers Game
-The more people you can get in front of; the better the chance of someone engaging you.
-Build a quality referral sources
-Understand that people learn differently
-Connect with other professions who share your market
Ed discusses managing a client’s fee expectations.
Ed discusses the most important factors of starting a solo firm.
Ed is often asked how much a law firm should allocate for advertising. The first thing he asks back is, “What is advertising?” Watch this week’s clip to learn more.
What happens to your firm when you need to retire, or during unplanned circumstances such as death? In todays clip, Ed discusses the importance of succession planning, and gives some helpful tips to get you started.
Ed discusses Rule 1.17 and how it pertains to succession planning.
Communication is the single most important issue to consider when keeping your clients happy. From the initial conversation with your receptionist until the case is closed, Ed explains what you need to do in order to ensure that the client is satisfied with your communications with them.
Should attorneys take legal action against clients who haven’t paid? This week, Ed weighs in on the pros and cons of suing clients.
What can law firms do to interact with their clients more effectively? In today’s clip, Ed will share a few ideas, such as developing a checklist of questions and creating surveys that will address this issue.
Ed explains the best methods to ensure client payment.