Ed shares some thoughts on electronic marketing and offers ideas on how traditional marketing can help you stand out in the crowd. -You are more likely to be remembered, thus contacted, if you reach people on a personal level. -Differentiating yourself will lead to increased : –calls by clients and prospects –meetings –calls from the media –meetings -And most importantly: More money in the bank.
From time to time, we will have a guest on our blog. This is something new for LawBiz Blog and we hope you find value in the expertise of those who will join us on occasion.
This week, Erik M. Pelton with Erik M. Pelton & Associates, PLLC is our guest blogger.
A steady stream of new clients and new business is critical to the success of any small law firm. Key marketing decisions such as to whom, about what, and in what manner will marketing be done should be well planned to be targeted, measured, and efficient. When developing a marketing plan, it is key to consider and include the following factors:
The real reason that clients refer their law firms is because they are satisfied with the service they receive. Good client service is responsible for about 46+% of all referrals.
