Ed shares some thoughts on electronic marketing and offers ideas on how traditional marketing can help you stand out in the crowd. -You are more likely to be remembered, thus contacted, if you reach people on a personal level. -Differentiating yourself will lead to increased : –calls by clients and prospects –meetings –calls from the media –meetings -And most importantly: More money in the bank.
Virtual veterinarian faces a legal test in Texas. He moved his practice online and talked to distressed pet owners by email and telephone. He charged a flat fee, generally, and recommended treatment options. The Texas State Board of Veterinary Medical Examiners suspended his license for violating the state law that prevents veterinarians from setting up a medical relationship solely by telephone or electronic means.
The AVMA claims that it is protecting the public’s interest. The vet claims that the regulation is intended to protect the brick-and-mortar veterinarian practices.
Does this sound familiar? Every Bar regulation that I’ve ever reviewed (or testified against) has been sustained on the basis of protecting the public. Where are the interests of the membership, the very professionals who pay dues to keep staff employed? These interests seem to be relegated to the back of the bus, if not ignored completely. In the legal community, this "ship" has sailed. I don’t think anyone would claim that a "virtual" law practice is illegal. It will be interesting to see how the Texas court rules in this matter.
