Associates Need to Know!

A recent survey reported by Larry Bodine suggests that most law firms require their associates to have business development skills and, more importantly, to bring in new business.

“But ironically, 57% of law firms fail to provide them any training to generate new business,” according to Larry Bodine, a noted marketing guru.

I have no quarrel with the survey results, but the results are directly contrary to my own experience in talking with managing partners and others at larger firms. Frankly, this is one of the facets separating large and small firms. The latter lives and dies on the ability of all their members bringing in some, if not a lot of, new business.

This highlights, however, another area of great change in The Business of Law(r)!


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