Change Means Opportunity
Bob Ambrogi, a leading journalist on legal affairs, cites a BTI study about Corporate America’s dissatisfaction with their present counsel.
I glean from Bob’s comments that there are 3 reasons that changes are occurring:
1. Dissatisfaction with law firms’ service performance
2. Failure to keep pace with clients’ changing needs
3. Convergence – Clients reducing the number of
Bottom line: Law firms generally fail to communicate with their clients to learn what clients want, how they want to receive it, and where the clients’ growth will be in the next one to five years so the law firm can be prepared to have the right skills in place when the clients needs change.
Bottom line: Change means opportunity for law firms that want to grow!Tags: Marketing
Categorized in: Marketing