Mark Britton is the founder and CEO of Avvo, Inc. He was interviewed by Ed concerning the novel approach to rating lawyers. Mark talks about the objectives of Avvo: to help consumers enter the legal community with confidence, to help lawyers differentiate themselves and increase their revenues. They do this, in part, by rating lawyers by three separate modalities: Peer review; Client review; and Avvo review. Avvo is now moving beyond just rating lawyers into providing information to consumers. Listen to this interview and learn about the new rating methodology that will envelope most lawyers in the near future.
41 minutes, 17 seconds