Ed shares some thoughts on electronic marketing and offers ideas on how traditional marketing can help you stand out in the crowd.
You are more likely to be remembered, thus contacted, if you reach people on a personal level.
Differentiating yourself will lead to increased:
And most importantly:
More money in the bank.
Factors to Consider When Marketing You Firm:
-Have a Marketing Plan
-Consider the commonality between you and prospective clients.
-Play the Numbers Game
-The more people you can get in front of; the better the chance of someone engaging you.
-Build a quality referral sources
-Understand that people learn differently
-Connect with other professions who share your market
Ed discusses the three key areas to address in managing client expectations.
1.) Use the initial consultation to gauge a client’s wants and whether you can meet their wants.
2.) An attorney’s responsibility is to match what the client needs with what the client perceives they want.
3.) A monthly status report is a simple, yet critical tool to keep clients informed. –An attorney can monitor the monthly status reports to guarantee that the clients needs and wants are being met.
When you’re hiring another attorney, don’t think about how much bringing him or her on will COST. Instead, think about what revenues he or she will bring in. Take a look at this week’s clips for more…
Most associates don’t understand the concept of profitability. This week, Ed outlines what it means to be a profitable associate, and why that is important for not just your firm, but your career as a lawyer.
The three main components of being a lawyer are getting work, doing the work, and getting paid for the work. However, many lawyers do not sufficiently understand this all-important third part. Make sure you get the proper compensation for all of your hard work!
A friend once told Ed, "Specialize or Die!" Is that the case, or should it be "Generalize and Survive?" Ed weighs the pros and cons this week.
Communication is the single most important issue to consider when keeping your clients happy. From the initial conversation with your receptionist until the case is closed, Ed explains what you need to do in order to ensure that the client is satisfied with your communications with them.
In the first of this 2-part segment, Ed discusses 5 of 10 characteristics common to all successful law firms.
Today’s law firms are struggling to pay for their 3 most importance expenses: labor, rent, and insurance. This week, Ed offers tips to help you manage your cash flow so that paying the bills doesn’t break the bank.