Category: Videos

The real reason that clients refer their law firms is because they are satisfied with the service they receive. Good client service is responsible for about 46+% of all referrals.


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Managing Client Expectations

Ed discusses the three key areas to address in managing client expectations.
1. When do you find out what clients want?
2. How do you find out what clients want?
3. How do you find out whether you are meeting clients’ expectations?


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Why Marketing Matters for Lawyers, Part 2

Ed Poll talks about how marketing is about differentiation. Stand out. Be remember. Be called. Get clients.
How do you know if it’s working?  If you get more money, more calls, more referrals.
It’s all a numbers game.

 


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The Times, They are a Changin’, Part 3

Ed continues his conversation regarding the changes facing today’s law firms to remain competitive.

Corporate clients have the ability to explore other markets in search of better rates from attorneys who will provide good quality work. Ed share a few suggestions to help you in your practice of Business of Law®


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