Factors to Consider When Marketing You Firm:
-Have a Marketing Plan
-Consider the commonality between you and prospective clients.
-Play the Numbers Game
-The more people you can get in front of; the better the chance of someone engaging you.
-Build a quality referral sources
-Understand that people learn differently
-Connect with other professions who share your market
Ed discusses managing a client’s fee expectations.
Ed advises: keep track of your work, bill timely, and collect efficiently.
Ed notes that poor client service is responsible for 63% of clients leaving their law firm.
Will you be one of the 400,000 lawyers retiring in the next 10 years? Ed discusses what to do when it’s time to move on.
Ed speaks about collections: lawyers effectively collecting on all that they bill.
Ed examines the complexities of retainers and discusses their use within the legal profession.
What’s the most important element of running a successful firm? Tune in to hear what Ed believes is a vital part of any business.
The recession has been tough on law firms, and many lawyers have been laid off or terminated. In this week’s clip, Ed discusses tips for lawyers as they leave their firms and look for new work.
Ed discusses the most important factors of starting a solo firm.