Ed discusses the three key areas to address in managing client expectations.
1. When do you find out what clients want?
2. How do you find out what clients want?
3. How do you find out whether you are meeting clients’ expectations?
Ed Poll talks about how marketing is about differentiation. Stand out. Be remember. Be called. Get clients.
How do you know if it’s working? If you get more money, more calls, more referrals.
It’s all a numbers game.
Ed Poll talks about the factors to Consider When Marketing You Firm.
Ed continues his conversation regarding the changes facing today’s law firms to remain competitive.
Corporate clients have the ability to explore other markets in search of better rates from attorneys who will provide good quality work. Ed share a few suggestions to help you in your practice of Business of Law®
Ed Poll discusses the effect that the new reality or the consumer market and the corporate market have on the legal profession.
Ed discusses what does and doesn’t change about the business model for lawyers.
Ed talks about setting SMART goals for lawyers.
Ed discusses why a law firm needs a business plan.
Ed discusses the difference between billing and collecting.
Ed advises: keep track of your work, bill timely, and collect efficiently.