Category: Marketing

Bah, Humbug! Be original this holiday

Over the years past, I have had a great deal of difficulty with this holiday season — not because of the holiday, but because of the commercialization of the holiday.

There are so many people who have enabled me to be successful; it would be impossible to thank them all, individually and with an appropriate gift at this time of year.  I was raised with a unique philosophy:  “If you don’t recognize me during the year, don’t bother me on my birthday.” (You can translate that: “Don’t give me a gift for the holiday unless you mean it and unless we have an on-going relationship during the year. I’d much prefer a lower legal fee.”

You may think this is extreme; I think there is merit in the idea that a holiday or once a year is not really effective to recognize the value to you of the people for whom you care or without whom you would be less successful.
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Budgeting for Internet Marketing

Professional services firms are spending 15% of their marketing budget on the internet, plus another 26% on in-person events.

This is an interesting statistic, but falls short of the mark. There is no indication what this means in terms of money. Since we don’t know the size of the marketing budget, we can’t relate the percentage to the revenue (and therefore the size of this expenditure).

Also, I suspect that the internet focus is more intense since many of the internet functions can be handled internally, without additional cost to the firm.

Nevertheless, this is some evidence of the increasing importance of the internet to the promotion of the law firm’s brand and business development efforts.


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Use the internet for marketing

A new resource lets you use the internet for internet marketing purposes. Netaim Info promotes the internet as the wave of the future and the best way to keep in touch with clients as well as prospective clients, telling them about your services and offering the latest tips in your field … as well as the challenges and scams to watch out for.  Blogging, podcasts and newsletters are here to stay … for now … and you need to know how to use them effectively. This new resource will help.  Go to our Strategic Allies page and learn more about netaim info. (more…)


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Lawyer as Doctor?

In the current ABA Journal, Ms. Maher of the ABA Center for Professional Responsibility talks about when and how lawyers can call themselves "doctors" when they have a J.D. (Juris Doctor) degree.
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Marketing Teleseminar — Successful Series Continues

For Immediate Release
October 17, 2006
Venice, CA

Teleseminar Series Continues

Edward Poll, principal of LawBiz Management is conducting a 6-part series with the South Carolina Bar Association on how to successfully operate a law firm.

The next in the series is: "How to create a marketing plan that will spell success." It will be held at 1 p.m. ET; 10 a.m. PT.

A good marketing plan will show you the path to get from where you are to where you want to be, from your current position in the legal community to having achieved your goals. What will it take to get you there and how much will it cost, both in time and in money? How can I calculate my ROI (return on investment)?

• Overview of goals
• Your comfort zone for marketing
• How to use specific tactics to your advantage
• ROI (return on investment) of your efforts
• Where do I get the time to do all this marketing

For more information.


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Taking Electronic Passwords to the Grave

Attorneys advising clients on estate planning should ask them to determine who they want to have access to their computers when they die. So starts an article with a whole new concept for me.  And a great new tool for marketing in your Estate Planning or even General Practice law firm.

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