Tag Archive: Cash Flow
The American Lawyer brought us the "AmLaw 100," and more. Some blame Steven Brill, creator, for lawyers focusing on the business side of the practice. That would be an interesting discussion.
But, whatever one thinks about Brill, The American Lawyer has done it again. This time, on the negative side of the practice of law, layoffs.
Listing of firms and articles concerning layoffs is the first time I’ve seen this all in one place. Scary to think that there is so much of this going on that it merits concentrated press coverage.
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The Business of Law® is not a generic term. In 1995, lawyers did not think they were in a business, let alone a service business. And I was successful in my application to register this as my mark. It has been my mark for more than 10 years.
Today, lawyers in the large law firms understand that law is an honorable profession, but is also a business.
Peter Zeughauser in the ALM Law Firm Leaders conference said that the AmLaw 100 revenues are $64.5 B. That’s BILLION dollars. And 3 firms account for 10% of that number; that “profits” (why are we talking about profits if we’re not in business?) increased 8.7% in 2008, ranging from a low of $410,000 to $4.95 million.
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Allison Shields asks a fascinating question, “What do the Flying Wallendas have to do with strategic planning?” This was in response to my blog post reflecting an earlier conversion among Allison, Aviva Cuyler and me.
And I agree wholeheartedly with Allison’s conclusion: “If your firm hasn’t started the strategic planning process, now is as good a time as any to begin. Your strategic plan can begin by focusing on where your firm is now, what challenges it faces and what resources are available to meet those challenges and anticipate what might happen in the future and begin scripting a response so that you can act instead of panicking.”
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Wall Street isn’t the only institution falling down around us. A law firm, not the first, that was first opened 118 years ago in 1890, collapsed in a heap of depressed lawyers, staff and clients, not to mention vendors. Many people were significantly impacted by the dissolution of this 600+ lawyer firm.
How could a banking institution, built over decades, collapse in hours? How could a law firm of such magnitude collapse in a matter of weeks? For the law firm, there are a number of reasons provided in the public airwaves, each of which carries a significant lesson about The Business of Law®.
Here are a few of the lessons that popped out for me:
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During an economic crisis, yes, some call it a depression, Heather Milligan has some cogent ideas to market your practice:
- What are your clients’ key industry pubs reporting on today? Understand how the financial markets impact their companies.
- If your clients/referral sources are at risk, call and see how you can be of service to THEM. Not just their companies, but THEM. If their company is on the brink of collapse or bankruptcy, their first concerns will be about putting food on their table, not who is handling the filings.
- Face time. Face time. Face time. You need to be, and stay, top-of-mind with your key contacts.
- For we marketers, time to start thinking about clearing our budgets of “unnecessary” items. Now might not be the best time to kick-off a rebranding campaign or overhaul the website. I’m not going to ask for a high-capacity color laser printer right now. End-of-year charitable contributions/tables-of-ten will soon be reaching your desks. How are you going to evaluate them?
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A new, ABA Formal Opinion 8-451 (August 5th), states the obvious: A lawyer may, but is responsible for, outsource work to lawyers and non-lawyers support appropriate to represent the interests of his/her client.
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Is the Virtual World real? It apparently has more “life” than I knew. Even the IRS is involved, recently ruling that independent, virtual contractors were, in reality, part-time employees for whom taxes needed to be withheld. What impact will this have on other “virtual businesses?” What impact will this ruling have on “virtual assistants?” Are they independent contractors, our assumption in the past, or employees, though at a distance?
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Larry Bodine suggests that our economic doldrums may be over, that thee are signs of recovery. I wonder if Larry talked with former Senator Phil Gramm of Texas?
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Alan Weiss, The Million Dollar Consultant® asked the following questions: “What do you do when you have a great deal of work and still more requests? In other words, what do you do with an embarrassment of riches to ensure that you retain as much business as possible?” (more…)
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A recently released report from the Eversheds international law firm discusses some conclusions for the future of the legal profession. One of the elements not really addressed in my reading of the release was the disconnect between lawyers and their clients in large corporate enterprises. Why should this be the case? Why should lawyers and the folks they represent be far apart in their thinking about the profession and how it is being conducted?
There is no simple conclusion. But one element may very well be that clients (General Counsel) feel pressure down from their CEOs and Boards of Directors. They need to be more price and cost sensitive. Partners in larger law firms, on the other hand, want larger compensation packages for themselves in order to be seen as peers of the CEOs who are earning far more than in the past; lawyers do not want to be seen as vendors, but as peers … and frequently compensation is a factor in this perspective. Of course, it’s hard to be a peer with a CEO whose average compensation went from 4:1 to 17 and even 34:1 between him/her and the average employee working for him. And it’s a bit disingenuous for that executive to say that lawyers’ fees are too high. Even in companies whose stock is falling, or whose profits are falling, it is rare to see the CEO offering to reduce his/her compensation.
Here are some of the key findings of the research report and my thoughts related thereto:
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