Tag Archive: Videos

Tips for Increased Revenue

Ed offers 5 ways to increase your law firm’s revenue.
1. Emphasize collections.
2. Hire lateral lawyers to meet specific demands, a new practice area, a new need.
3. Leverage technology.
4. Create a cooperative compensation model that emphasizes the law firm as an institution.
5. Outsource functions that are better done by others. Delegate.


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Check Clearing Policies

Your bank will not always let you withdraw your money! Ed talks about bank check clearing policies that could affect your law firm.


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The Virtual Law Office

In this technology-driven age, a lot of lawyers’ work can be moved online. Today Ed discusses the virtualization of law offices to help you consider whether or not that move makes sense for you.


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Five Cards & Three Feet

Today Ed talks about a basic sales mantra: "Meet People! Meet People! Meet People!" He shares how Five Cards and Three Feet can help do this.


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When Leaving a Firm

How do you formulate a plan when leaving your firm? Do you make a list of contacts, or create your own forms? Today’s clip from Ed is full of helpful tips when you’re thinking about leaving your firm.


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Why Marketing Matters for Lawyers, Part 2

Ed shares some thoughts on electronic marketing and offers ideas on how traditional marketing can help you stand out in the crowd.

You are more likely to be remembered, thus contacted, if you reach people on a personal level.

Differentiating yourself will lead to increased:

  • calls by clients and prospects
  • meetings
  • calls from the media
  • meetings

And most importantly:
More money in the bank.

 


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Why Marketing Matters for Lawyers, Part 1

Factors to Consider When Marketing You Firm:

-Have a Marketing Plan
-Consider the commonality between you and prospective clients.
-Play the Numbers Game
-The more people you can get in front of; the better the chance of someone engaging you.
-Build a quality referral sources
-Understand that people learn differently
-Connect with other professions who share your market


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